Express Universal Analytics

This is an express middleware to enable Google Universal Analytics page tracking on your server. You can use this with server-served pages, or any custom route events.

Install

npm install --save express-universal-analytics

Requirements

GA Cookie Reading

• If you read GA cookie, then it is important your frontend actually is even sending it
• If you're making AJAX calls, make sure it is withCredentials

Session

• This needs session management to be able to save and persist the uid
• Which means req.session must be available
• Robust session management is not required, paltry memory-based sessions will work too
• If req.session is not possible, then create a middleware that runs before all of your req.visitor.event calls that would populate req.visitor.setUid on every pass.

Usage

Basic (auto page-view)

To simply track page views use this -

import * as express from 'express'
import { Request } from 'express'
import ExpressGA from 'express-universal-analytics'
 
const app = express();
 
app.use(ExpressGA('UA-XXXXXXX-X'));
 
app.get('/hello', (req, res) => {
  res.send('Hello World')
})
 
app.listen(4444)

The middleware will automatically be tracking all page views

Advanced (cookie and userid setup)

You can make this pair up with your frontend tracking by acquiring the session from the frontend cookie.

// GA on frontend uses a cookie called '_ga`
app.use(ExpressGA({
  uaCode: 'UA-XXXX-X',
  autoTrackPages: false,
  cookieName: '_ga',
}))

If you pass something else instead of _ga (not recommended) in cookie name, we will make our own separate cookie and not use GTag one. Setting autoTrackPages to false will not track pageviews automatically this is something you might want to do if you're adding it to API routes

Also to set userid, there are two ways. If you have a way to extract userid from req object, then pass a reqToUserId function.

app.use(ExpressGA({
  uaCode: 'UA-XXXX-XX', // ga id
  cookieName: '_ga', // cookie name
  reqToUserId: (req) => req.user && req.user.id // extract user id from request
}))

If you have the userid in your context somewhere else, (not in req object), then do this instead

app.use(ExpressGA('UA-XXXXX-X'))
 
app.get('/somepage', (req, res) => {
 
  // get the user id 
  const userId = somePlaceToFetchUserIdFrom(x, y, z)
 
  // set it to visitor
  req.visitor.setUid(userId)
 
  res.send('Whatever it is')
 
})

Custom Events

If you also want to generate custom events, we have a req.visitor on which you can generate screenview, pageview and events

app.get('/event', (req: Request, res) => {
 
  req.visitor.event({
    dp: req.originalUrl,
    ea: 'visit',  // action
    ec: 'route',  // category
    el: 'sample', // label
    ev: 1,        // value
  }).send()
 
  res.send('Event handled')
})

Custom Transactions

We can also track transaction events (chain the transaction with items if you want to track items)

app.post('/purchase/:productId', (req: Request, res) => {
 
  req.visitor
  .transaction(
    // transaction id, revenue, shipping, tax, affiliate
    {ti: "trans-12345", tr: 500, ts: 50, tt: 100, ta: "Partner 13"}
  )
  .item(
    // item price, quantity, item code, name and category (iv)
    {ip: 300, iq: 1, ic: "item-54321", in: "Item 54321", iv: "Blue"}
  )
  .item({ip: 200, iq: 2, ic: "item-41325", in: "Item 41325", iv: "XXL"})
  .send()
 
  res.send('Whatever you do here')
})

Parameters

Documentation for params like dh, dp, uid, ti, tr etc are all available here

https://developers.google.com/analytics/devguides/collection/protocol/v1/parameters

What it tracks

The middleware automatically tracks the following

All of this is fetched from the request object. Here is the code basically -

    dp: req.originalUrl,
    dr: req.get('Referer'),
    ua: req.headers['user-agent'],
    uip: req.headers['x-forwarded-for'].split(',').pop()
    || req.connection.remoteAddress
    || req.socket.remoteAddress
    || req.connection.socket.remoteAddress
 

Thanks

This is a wrapper over the very useful node module universal-analytics which in turn used the http://www.google-analytics.com/collect REST API.